A little about me

My UX journey started as a video producer, where I saw users struggle with the product while filming tutorials. Seeing those moments firsthand lit a spark in me that ultimately led me to pivot into UX to build better, more intuitive experiences.

I’ve spent nine years leading design, building high-performing teams, developing 0→1 products, and advancing design maturity.

I’m a player/coach at heart. Just as energized by shaping design culture as I am by crafting elegant, user-centered solutions.

In my free time, you’ll find me playing the ukulele, painting with watercolors, or baking.

My strengths

System thinking

It’s just how my brain works. I work holistically swiftly switching through breadth and depth bringing clarity, facilitating conversations, and illustrating vision to gain alignment.

Pragmatic & adaptable

I love to design products that bring value while balancing functionality, investment, and craftsmanship. I continually adapt my approach to the ever-changing needs.

User advocate

I’m a tenacious advocate for user-needs and always try my best to understand other’s perspectives. Doing this has helped me establish strong connections and allies throughout my career.

What my colleagues say about me

  • Elise Diskin, Sr. UX Designer

    Diana fostered an environment of trust and autonomy for our design team. She consistently made sure we felt heard and supported while also giving us the freedom we needed to push our designs forward.

  • Matt Newman, Sr. PM

    Her dedication to the end-user goes beyond just understanding them. She is a dogged, tenacious advocate for prioritizing the user experience, especially in conversations with other stakeholders.

  • Adrien Piro, CPO

    Diana worked tirelessly to align the entire organization and key results, creating a well-lit path of execution.

  • Lucian Cioroga, VP Engineering

    She took a deep interest in advancing our Design Strategy with strategic multi-year plans like having a coherent design vision.

  • Krishna Menon, CEO

    She is a highly effective communicator and demonstrates strong empathetic leadership skills.

  • Kathryn Sabanos, PM

    Diana’s design expertise, combined with her empathetic approach, has played a pivotal role in elevating our product development process.

  • Chris Riley, Sr. Manager of PM

    She is one of those leaders who not only leads her organization but also leads across other departments.

  • Bryan Gwynn, Sr. Visual Designer

    Diana's leadership is nothing short of extraordinary. She is a true trailblazer and a rockstar in every sense. Her ability to inspire and motivate her team is unparalleled.

My hobbies